Some, such as this reel about waterfalls in California, fit both categories.Ī post shared by Jeanine | Adventure Travel 2: Use Your Reel to Tell a Story

It's important to note that creating shareable and savable content is not mutually exclusive, Romo said. These reels are more likely to be saved by a user, especially if they are planning their next big trip and are planning to return to the video as an informational resource.

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These reels provide value in the form of a mini-vlog (video blog) that shares the history of a place, a list (i.e. Savable content, on the other hand, tends to be more informational. RELATED: Travel Advisors Say Social Media Is More Important Post-Pandemic what’s “savable,” as Instagram generously promotes content that it believes to fall into either of these categories.Īccording to Romo, sharable content has a high-entertainment value (Think: travel memes, a “behind the scenes” look at a vacation or quick snippets of a journey paired with silly audio) that a user may be compelled to send to someone else, such as a travel companion. When planning the content of your reels, Romo says it’s important to consider what’s “shareable” vs. (Editor’s Note: The below best practices were shared during an hour-long webinar titled “Creating Travel Reels that Tell a Story About a Destination with Jeanine Romo” and hosted by Wanderful, a lifestyle brand and community of women travelers.) Tip 1: Focus on Planning Content That Is Both “Shareable” and “Savable' She says she grew her audience from just a few thousand users to nearly 20,000 followers in about six months, largely due to the consistent posting of reels instead of photos and carousels.īut what goes into creating a high-quality travel reel that will resonate with a large audience of Instagram users? Below, Romo shares her top tips for creating engaging reels that give value to an audience who is interested in travel. Los Angeles-based travel blogger Jeanine Romo is one such creator known as on Instagram, Romo’s Instagram grid is almost exclusively made up of reels.

Instagram add reel back to profile grid